We were tired of sacrificing our time and freedom. So we did something about it and now we’re helping others do the same.
We spent years dreaming about a different kind of life — more freedom, more time, more purpose.
(This photo was taken in 2016, on one of those many holidays where we’d talk for hours about what we really wanted.)
This was the first time I really committed to making something work online. I launched a project called Fund Your Hobby and started promoting a mentorship programme I genuinely believed in.
I shot my first ever video ad (this photo was from that test shoot), set up the site, and even made a few sales. It felt like we were finally getting somewhere.
But just as things were building, life stepped in — house buying, work stress, and a surprise Facebook ad ban months after I’d paused the campaign. So once again, we had to step back… but this time, it felt unfinished.
We had to pause again — but not because we gave up.
Buying our first home was a huge milestone, but it came with a lot more financial pressure than we expected. Between long shifts, rising costs, and the stress of “getting everything right,” the dream of building something online had to wait.
Facebook still hadn’t lifted the ad ban, which only made things harder.
But even in the chaos, we couldn’t shake the feeling that we were meant to do more than just survive the week. The itch was still there — and eventually, we knew we’d come back stronger.
(This was the moment we officially bought our first home — exciting, but financially intense. Every penny and ounce of energy went here… so we had to put the dream on hold. For now.)
After one particularly rough week — Kirsty drained from her job, me frustrated and exhausted — we finally said what we’d been putting off for too long:,
“It’s time to do this properly.”
We made a financial plan. We took out a loan. And this time, we didn’t just try — we committed.
We invested in proper mentoring, tools that worked, and a step-by-step system that helped us stay focused and build with confidence.
For the first time, we had structure, support, and belief — not just in the system, but in ourselves.
And from that point on, everything changed.
(This photo was taken not long after we made the decision to go all-in. We were still working, still juggling — but finally building something that felt like ours.)
These days, we’re building a simple online business around what we care about — freedom, purpose, and helping others do the same.
We create content (like this page), share our journey honestly, and recommend tools and training that helped us get started.
When someone finds value in what we share and decides to take action, we earn a small commission — at no extra cost to them.
It’s not about quick wins or flashy tactics. Just a steady, sustainable way to grow something meaningful on the side of our jobs.
If you’ve ever felt stuck in a job that drains you…
If you’ve talked about “doing something else” but didn’t know where to start…
Then we get it — because we’ve lived it.
That’s why we decided to build something that gives us more time, more purpose, and a better way forward.
We’re not “there” yet — we still work shifts and juggle life.
But for the first time, we’re building toward something we actually believe in.
And if you’re ready to explore what that could look like for you — we’ll show you exactly what helped us get started.
We’ll show you exactly what we used to start building a simple online business — even while working full-time.
No hype. No pressure. Just the same free workshop and tools that gave us clarity and confidence to begin.